From a young age, Kariem’s entrepreneurial spirit burned bright. At just 19, while still a first-year university student in London, he founded his first business importing cutting-edge tech gadgets from China. Despite facing numerous obstacles, Kariem’s passion and drive propelled him forward, and he ultimately graduated with a focus on honing his marketing expertise. 

Embarking on his marketing journey, he pursued his love for helping his local community through charitable work, this led him to take up a role as a marketing coordinator for a noble charity. His role entailed overseeing all marketing communication and materials for the charity. It was during this time that he discovered the immense potential of using marketing as a powerful means to amplify impactful messages and help others make their mark on the world. 

With his passion for marketing ignited, Kariem went on to establish his own marketing agency, which he ran for an impressive 8 years. But his entrepreneurial spirit was far from settled – he went on to launch three additional businesses, and even attempted to explore other opportunities.  

In 2017, Kariem made a bold decision to pursue a Master’s degree in Marketing at Brunel University London. This proved to be a pivotal moment in his career, as it allowed him to deepen his knowledge and insights into the ever-evolving world of marketing. In 2019, he earned the prestigious Chartered Marketer status from the CIM, cementing his position as a leader in the field. 

But Kariem’s ambitions didn’t stop there. He had long harboured a dream of becoming a professional marketing consultant and university lecturer, and he set out to make this dream a reality.  

Today, Kariem is a visiting lecturer at London School of Economics and Political Science (LSE) and a doctoral researcher (PhD) at Brunel University London, sharing his wealth of knowledge and experience with the next generation of marketers. His research explores customer experience in augmented reality immersive experiences. Meanwhile through his consultancy work with Marketing Arrow, he helps businesses set a strong foundation in their marketing journey.